Royalty by Maluma is a contemporary celebrity fragrance line created by Colombian singer and global recording artist Maluma. Introduced in partnership with Hampton Beauty, the brand reflects Maluma's personal aesthetic—modern, sensual, and rooted in Latin cultural influences. The line emphasizes accessible luxury, combining trendy scent profiles with stylish packaging aimed at a broad international audience.

Royalty by Maluma fragrances typically highlight warm, sweet, and expressive accords tailored toward mainstream preferences. Common notes include vanilla, amber, woods, citrus, florals, musk, and subtle gourmand nuances. The brand features both men's and women's releases, with compositions designed to be versatile, youthful, and easy to wear. Many fragrances in the lineup lean toward contemporary aromatic and oriental styles with moderate to strong performance.

Packaging incorporates bold colors, metallic accents, and sleek bottle designs intended to reflect Maluma's fashion-forward persona. The branding focuses heavily on identity, sensuality, and modern expression, aligning with Maluma's image in music and entertainment.

Distributed through major retailers and online platforms, Royalty by Maluma appeals primarily to younger consumers and fans seeking approachable, stylish fragrances at an affordable price point. While not positioned within luxury or niche perfumery, the brand plays a role in the growing celebrity-fragrance segment with accessible formulations rooted in pop-culture influence.