FOMO is a modern fragrance brand that emerged with a strong focus on social-driven scent culture, accessibility, and high-impact compositions designed for a younger demographic. The name—an acronym for “Fear of Missing Out”—signals the brand’s positioning in the fast-moving, trend-sensitive world of contemporary beauty. Rather than following traditional luxury narratives, FOMO appeals to consumers who engage with fragrance through community, virality, and expressive identity.