Prada, founded in Milan in 1913 by Mario Prada, is one of the world's leading luxury fashion houses. The brand entered the fragrance market in 2003 and has since crafted a wide range of perfumes known for their minimalist sophistication, clean structures, and innovative interpretations of classic notes. Prada fragrances are produced in collaboration with L'Oréal and developed by some of the industry's most respected perfumers.