Bvlgari (often stylized as BVLGARI) is an Italian luxury brand founded in Rome in 1884, renowned for its jewelry, watches, accessories, and high-end fragrances. The house entered the perfume market in the 1990s, quickly developing a reputation for refined compositions characterized by clarity, modern elegance, and a distinctive Mediterranean aesthetic. Bvlgari fragrances are produced in partnership with major industry perfumers and are widely recognized for their clean, sophisticated olfactory styles.